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How to retain customers with email marketing

How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for longer, and build profits over an extended timeline.

5 steps to a business continuity exercise

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works.

More reasons to use Pinterest for marketing

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies.

5 mistakes that ruin your online reputation

5 mistakes that ruin your online reputation

Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation.

Benefits of CRM for businesses

Benefits of CRM for businesses

At the end of the day, the success of any business comes down to whether it’s making a profit. But building and maintaining relationships with the customer base responsible for that revenue is even more significant. Visionary business owners are implementing customer relationship management (CRM) systems as a part of their business operations.

How to protect your business from disaster

How to protect your business from disaster

Think your business is immune to disasters? Think again. Disasters can strike without warning and, when they do, your company stands to lose more than just the time and money you’ll have to spend on data recovery and compensation. You could lose years of hard-earned reputation and trust from loyal clients – the two things that could potentially put an end to your operations altogether.

Why your Facebook page likes have dropped

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your investment.

How to protect your email account

How to protect your email account

If you think your email is fully protected from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information and the invasion of your computer by viruses and malware. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.

Data warehouses drive business development

Data warehouses drive business development

As a small business owner, you’re probably looking into ways to maximize profitability and minimize costs. In order to do that you must make good business decisions, and making sound decisions requires a thorough analysis of all relevant data. That kind of data can be found in a well-designed data warehouse.