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How to start your company’s ORM

How to start your company’s ORM

Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it.

How to use social media to get subscribers

How to use social media to get subscribers

If you’ve been in the online marketing game for some time now, you likely know the value of an email list. It can be the difference between a prosperous business and one that doesn’t go anywhere. What you may not know, however, is that social media can be an instrumental tool in the growth of your list.

Using technology to boost staff efficiency

Using technology to boost staff efficiency

Businesses that are winning in today’s marketplace are the ones that make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute, from communicating with customers to sending messages, gathering information, and more.

The different types of malware: explained

The different types of malware: explained

Ever been infected by malware or a virus? For most internet users, the answer is probably yes. But what is the difference between all the cyber threats out there? What makes a virus different from a trojan or worm? And how can you protect your critical data and your business from these threats? If you’ve never been able to answer these questions, here’s the explanation you’ve been waiting for.

Avoid these data visualization errors

Avoid these data visualization errors

One of the best ways to present complex business data and reports is visualization. Good data visualization can significantly help users to take in a vast amount of information in a short period of time. But of course, not everyone is a data visualization expert, which is why much of the visual content we see nowadays is often ineffective and jam-packed with information.

4 biggest Facebook marketing mistakes

4 biggest Facebook marketing mistakes

Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite that, many businesses are struggling with Facebook marketing, having spent large amounts of money on advertising and not getting the results they want.

MasterCard’s new selfie verification

MasterCard’s new selfie verification

Love them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend.

Stand out from the pack on social media

Stand out from the pack on social media

Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source.